According to the text, dichotomous questions should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms

There is a total of ________ different types of SBUs represented within the BCG growth-market share matrix

A) two B) three C) four D) five E) six

In multifactor decision making, individuals quantitatively and objectively consider the various factors in making their decisions

Indicate whether the statement is true or false