Describe the major differences between paid, owned, and earned media
What will be an ideal response?
• Paid media are exactly that, media you pay for. The primary format of paid media is advertising.
• Owned media are the "new media" channels we, ourselves, own and operate. They can be websites, mobile sites, blogs, Twitter accounts, YouTube channels, Facebook pages, and anything else that social media comes up with.
• Earned media represents the legacy public relations value of "third party endorsement." It is "earned," in that objective reporters are persuaded to write favorably about your organization. Earned media is the most credible format for public relations writers.
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On January 1, 2017, Ellis, Inc purchased a patent for $200,000 cash
Although the patent gives legal protection for 20 years, the patent is expected to be used for only 10 years. Journalize the amortization expense for 2017. Assume straight-line amortization. What will be an ideal response
Sampling is most likely to be used:
A) in the maturity stage of the product life cycle. B) in the decline stage of the product life cycle. C) when a new product or brand is being introduced. D) to create interest among laggards and to generate sales in the decline stage.