Chloe's, a chain of supermarkets, is conducting a customer survey in its largest store, which is in California. Customers are asked to fill out questionnaires as they enter the store
The questionnaire is divided into sections that polls customers on the store's products and the e-commerce website. Which of the following is a drawback of the data collected through this poll?A) It is not authentic.
B) It is incomplete.
C) It is not a valid method of soliciting customer feedback.
D) It is an unscientific method of collecting data.
B
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If the reason that you have become a season-holder for the baltimore Orioles is that your father took you to games when you were a child, then an environmental factor led you to your decision to purchase the season tickets.
a. true b. false
A college store determines space needs for each department on the basis of assortment guidelines for texts, stationery, computer supplies, dormitory needs, and school signature clothing. It determines space needs by _____
a. the sales-productivity ratio b. the model stock approach c. market segment product groupings d. functional product groupings