Top managers at a company that publishes regional magazines considered making maps, but then decided maps were not within the company's corporate mission. Which stage of the new-product development process did its new-product development process reach?
a. business analysis
b. idea screening
c. idea generation
d. customer testing
Ans: b. idea screening
Business
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The management practice of ________ involves actively seeking people of different races, sexes, ethnic groups, and religions in an organization's employees, customers, suppliers, and distribution channel partners
A) geodemography B) cultural diversity C) ethnic segmentation D) psychography E) social networking
Business
For a corporate borrower, it is especially important to distinguish between credit risk and repricing risk. Explain both types of risks
What will be an ideal response?
Business