In a brief essay, contrast the handling of the Wells Fargo cross-selling issue and the Hertz corporate relocation issue. Your response should address the stages of the issue life cycle.
What will be an ideal response?
Hertz addressed the issues management process early on--in the potential and emerging stages--prevented it from becoming a crisis and damaging the company’s reputation.
In contrast, Wells Fargo management did not intervene in the early stages when cross selling first surfaced as an issue, and the bank experienced a full-blown crisis as a result. As the crisis wound down and management and business practices were changed, the company entered the dormant stage, where it began to repair its image and move forward.
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S studying the impact of the pace of television commercials on viewers' recognition of brand names. Which of the following variables would be a DEPENDENT variable for the study described above?
a. Television b. The pace of the commercial c. Gender of the viewer d. Viewer recognition of brand names
Which of the following does Shuter urge researchers to explore since they remain largely uninvestigated?
a. the effects of social media on intercultural competence b. the role of virtual gaming worlds in improving intercultural competence c. the effects of mobile devices on acculturation d. A, B, and C are correct.