For most companies, which of the following are the major components in the marketing communications mix?
A. Public relations and advertising.
B. Direct selling and trade shows.
C. Advertising and personal selling.
D. Public relations and sales promotions.
E. Direct selling and sales promotions.
Ans: C. Advertising and personal selling.
Business
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The process of assessing a company's ability to produce enough output to satisfy market demand is called ________
A) capacity planning B) lean production C) process management D) product structure modeling
Business
Because it has more employees, a construction company with 700 employees would have a lower cost for workers' compensation insurance than would a small candy company with only 50 employees
Indicate whether the statement is true or false
Business