A snowball effect is a result of a successful PR viral campaign, where users get your message to your target audience for you

a. True
b. False

ANSWER:
True

Communication & Mass Media

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All of the following characteristics tend to decrease a person's chance of emerging as the leader of a group EXCEPT

A) lack of knowledge about the topic being discussed. B) using an authoritarian style. C) not listening to other group members. D) sticking dogmatically to one idea. E) participating early in the discussion.

Communication & Mass Media

The ego investment stage of conflict is which of the following?

a. felt conflict b. perceived conflict c. latent conflict d. manifest conflict

Communication & Mass Media