Why would marketing researchers use convenience samples?
What will be an ideal response?
A convenience sample is a nonprobability sample, meaning that the sample is not representative of the population. Sometimes a company merely wants to know it is on the right track and the expense of a major study using a probability sample is unnecessary.
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A confidence interval for the independent variable X would specify ________
A) the uncertainty about the mean value of the dependent variable B) the possible values of X that are uncorrelated with the dependent variable C) all the possible values of X D) the probability distribution for the various values of X
The statement of cash flows reports a firm's major sources of cash receipts and major uses of cash for a period oftime
a. True b. False Indicate whether the statement is true or false