Explain the basic principle of the Loyalty Ladder
What will be an ideal response?
In business markets, we have found that loyalty behaviors are interdependent and submit to hierarchical ordering, that is, customers display different behaviors in an order defined by their underlying loyalty level. Customers therefore display the different favorable behaviors in a preset sequence as their loyalty levels increase over time. This is the basic principle of the Loyalty Ladder.
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Which of the following is an advantage of global area design?
A) a firm may sacrifice cost efficiencies B) diffusion of technology may be slowed C) there may be a duplication of resources D) firms may develop expertise about the local market
In a common size income statement, net sales are represented by 100%
Indicate whether the statement is true or false