Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________
A) the level of disposable income earned by the target group
B) customer differences
C) the cost-benefit relationship of narrowing the target market
D) customer complaints
E) saturated markets
B
Business
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An annuity is a stream of equal payments that are received or paid at equal intervals in time
Indicate whether the statement is true or false.
Business
Which level of the organization are ESS specifically designed to serve?
A) operational B) end-user C) middle management D) senior management E) knowledge workers
Business