Which is the most vital feature for outdoor advertising?

a. Location
b. Layout
c. Headline
d. Copy

A

Communication & Mass Media

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A communication pattern in which you ignore a person’s presence and his/her communication is known as ___________

a. confirmation b. rejection c. disconfirmation d. indiscrimination

Communication & Mass Media

The negative spiral sequence characterized by one partner wanting to talk about an issue, while the other continually avoids the issue is ______.

A. reciprocal negative behavior B. double withdraw C. demand-withdraw D. accommodation

Communication & Mass Media