An individual who is team oriented and has experience in the industry in which the franchise competes is a good candidate to be a franchisee

A manager of a Holiday Inn said, "We have power and value in the market and people are willing to pay for it." This manager is referring to ________

A) brand protection B) brand alliances C) brand equity D) line extensions E) brand extensions

Direct sales and Web sales are both examples of ________

A) revenue streams B) sales forecasts C) public relations expenses D) promotional events E) marketing strategies