When you type your script, look for opportunities to recast your verbs in ______.

All of the following are suggestions for "winning" in the court of law and the court of public opinion EXCEPT

A) make carefully planned public comments in the earliest stages of a crisis or legal issue. B) Work with lawyers only on a limited basis, as needed. C) develop a litigation communication team before you need it. D) public relations professionals should counsel and coach the legal team. E) all of the above.

James spoke at a ground breaking ceremony. No one in the audience had mentioned being proud, but

James spoke about the pride the new building would bring to the community. This message rang true to the audience. This is an example of A) decorum. B) reinforcement. C) resonance. D) consonance. E) repetition.