Which of the following is a consistent design principle that applies to all medium options?
A) Start with a purpose-driven introduction.
B) Break the message into big chunks.
C) Avoid the use of words such as "first" and "second," that signal shifts in content.
D) Do not use parallel bullet lists.
E) Begin each paragraph right away without a topic sentence.
Answer: A
Explanation: A) Purpose-driven introductions result in strong and vocal content and are one of the recommended design principles for all medium options.
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"The Holiday Store" is a retail firm that is only open in the weeks prior to major American holidays. The rest of the year the store is closed to the public for in-store and on line sales
The store is well-managed and manages to sell a very high percentage of its inventory each holiday season. The store's working capital gap is likely: A) to be the same at any particular date during the year. B) lowest in the weeks leading up to times when it opens its doors to the public. C) highest in the weeks leading up to times when it opens its doors to the public. D) highest when they close their doors following a holiday season.