What trends and/or analysis lead you to your recommendation?

What will be an ideal response?

Based on the data provided by Booker Publishing, it is clear that the overwhelming majority of sales comes from non-digital books. In addition, their target market of people aged 10-21 are only purchasing hardcover and paperback versions. The only demographic purchasing digital versions of their books are those that are 36-50 years old i.e., not the target audience.