Which of the following is the medium that emphasizes the interchangeability of the sender and receiver?

A brand's "gestalt" is:

a. Another term for an item's tagline b. All of a product's individual identity elements taken together c. A term for television ads d. How the public perceives a product's image

You would apply the Turing Test to determine whether a particular device is truly _______________

a. digital b. asynchronous c. interactive d. multimedia