When formulating flexible market offerings for each market segment, business market managers can choose from three strategic alternatives for each service element. Identify the three strategic alternatives
What will be an ideal response?
Do not market the service; market it as standard for which there is no charge; or market it as an option for which there is a charge.
Business
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Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________
A) high-pressure selling tactics B) unsustainable overconsumption C) perceived obsolescence D) planned obsolescence E) deceptive pricing
Business
Which of the following are the responsibility of the IT and business project manager?
A) managing the project finances B) soliciting independent reviews C) setting the project schedule D) All of the above
Business