Name the steps of advertising campaign management
What will be an ideal response?
1. Conduct and review the advertising research.
2. Establish advertising objectives consistent with the overall IMC program.
3. Review the advertising budget.
4. Select the media based on the viewing habits of the target market.
5. Prepare a creative brief.
Business
You might also like to view...
The principle of unity of command was popular with early management theorists. It stressed the importance of employees reporting to _____.
Fill in the blank(s) with the appropriate word(s).
Business
The stock of foreign direct investment refers to the total accumulated value of foreign-owned assets at a given time
Indicate whether the statement is true or false.
Business