A new freelance writer who sets a price at a level to generate just enough revenues to pay expenses is using the pricing objective of ________
A) covering costs to survive
B) creating an image
C) achieving social objectives
D) maximizing profits
E) matching the status quo prices
A
Explanation: A) If a company or professional is struggling to survive and build a customer base, the seller may choose to set prices to generate just enough revenues to cover costs.
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The online exchange of goods and information between final consumers is called ________.
A) B2C B) B2B C) C2C D) C2B E) social networking
Electro Locomotors (EL) Inc engages in the manufacture, distribution, and marketing of custom vehicles in Brazil. Bono, a hybrid car brand that the company produces, is a market leader in the hybrid vehicles segment
With the increased global focus on nature-friendly vehicles and governmental subsidies for companies that manufacture hybrid vehicles, competition has increased for flex-fuel cars like Bono. The heads of the R&D team at EL are in a creative session to generate ideas for improvements to Bono. They consider each part of the car and discuss the possibilities of improvements in each of them. Identify the creativity technique used here. A) attribute listing B) forced relationship analysis C) morphological analysis D) reverse assumption analysis E) mind mapping