A communication strategy for reaching key audiences using advertising, public relations, sales promotion, and interactive media is known as what?

What will be an ideal response?

Integrated marketing communication (IMC).

Communication & Mass Media

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What is missing from the following oral citation? Professors Katherine Hawkins and Bryant

Fillion discuss in their article published in 1999 that "one can not justify equating a conflict between two people interacting in private even with the same conflict acted out in the context of a group." A. The source contains all necessary information. B. A statement of the authors' credibility. C. Relevant information about the source. D. Date of publication

Communication & Mass Media

Values that are influenced by and shared with groups and individuals that are the most significant to a person are called:

A. Peripheral values B. Integral values C. Authority values D. Core values E. None of these answers are correct.

Communication & Mass Media