The balanced scorecard is a performance evaluation system that requires management to consider financial measures of performance, but not nonfinancial measures

Companies can achieve competitive advantage through the way they design their distribution channel. What three areas are considered in this design process?

What will be an ideal response?

Which of the following would a consumer be most likely to consult just before making a purchase decision?

A) television B) a directory C) out-of-home media D) radio E) branded entertainment