Martin explained to his clients why the product was the best fit for them, aligning their goals for a good product with his goals to make a sale. In this case Martin used conflict to __________

The goal of the __________ is to digitize every book ever produced

Fill in the blank with correct word

"How can we question the safety of the Pegasus when so many people choose to fly on them each and every day?" This is an example of an appeal to

(a) ignorance. (b) the people. (c) tradition. (d) fear.