Distinguish between primary, secondary, and tertiary source materials. Give an example of each as they would be employed while researching a speech topic

What will be an ideal response?

Answer: As you research your speech, you’ll need to distinguish between three types of source materials – whether in print or online: 1) Primary sources are firsthand, contemporary accounts written or spoken by someone who has had direct experience with or witnessed a particular event; there is nothing (or very little) standing between the event and the reporting of it. Examples: a paper detailing research results written by the researcher, an original study published in an academic journal, a corporation’s annual report, an eyewitness report of an accident. 2) Secondary sources are those that interpret, comment on, analyze, or summarize primary source material; someone stands between the event and the reporting of it. Examples: a research experiment appearing in a magazine article, a TV news item on a corporation’s earnings, a report by someone who talked to the eyewitness of an accident. Tertiary sources are a combination of primary and secondary sources. Examples: articles in encyclopedias, almanacs, handbooks, and guidebooks, as well as statistical compilations such as movie box office totals or Nielsen TV ratings. Examples will vary.

Communication & Mass Media

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According to the authors of your textbook, the notion that public relations practitioners must choose between objectivity and advocacy is _______

A) called the Potter Box B) an example of the veil of ignorance C) rejected by all practitioners D) a necessary evil E) a misleading ethics debate based upon a false premise

Communication & Mass Media

According to the text, ______ refers to an individual’s ability to influence others to do what the individual wants, as well as an individual’s ability to resist the influence attempts of others.

A. communication competence B. self-esteem C. power D. egalitarianism

Communication & Mass Media