At one time, the press generally refrained from publishing personal information that would be damaging. FDR, Eisenhower, and JFK all benefited from this reluctance to engage in _____________________. However, the American publics appetite for sensational stories along with intense competition among the media outlets has lead to less restraint. This has lead political parties to be much more careful in their candidate selection

If you made a profit on the sale of a home or stock, you might have to pay a ____________tax

a. property b. capital gains c. windfall or marriage penalty d. excise

What is the effect of ambivalence on people’s expressed opinions?

a. It tends to result in respondents being less likely to answer questions. b. The response to the pollster’s questions depends on which considerations come to mind first and seem most weighty. c. People are more likely to fall back on their elaborately structured attitudes to fit a new issue into their mental framework. d. People discount the importance of opinion leaders and prefer to gather as much information as possible so they can make a firm decision.