What are the advantages and the disadvantages of being an independent public relations consultant?

What will be an ideal response?

Advantages include being the boss, which entails selecting clients, ensuring that
your values are followed, and pocketing most of the profits. Disadvantages
include the constant prospecting for new clients, the workload, and the lack of
colleagues for brainstorming.

Communication & Mass Media

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Is there any merit to AIG's claim that some of the apparently lavish activities in which it had been engaged were "standard industry practice"?

It is difficult to cling to "usual business practices" when the act of receiving a massive federal government bailout suggests that those practices are flawed. A new business environment required new business sensibilities. In accepting the bailout, the company failed to realize that it was dealing with powerful new stakeholders, taxpayers, and politicians.

Communication & Mass Media

_______________________ creates an impression of support and buy-in during the change process.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media