You have just been hired as the sales manager that is going to shake up a poor performing district. Within the first few weeks, you recognize that you are going to implement a change in direction. The first step you need to take is:
a. redesign the selling process.
b. implement a sales support program.
c. assess the customer environment(s) in which the company operates.
d. Redesign the sales force's customer orientation.
e. develop a better sales strategy.
Ans: c. assess the customer environment(s) in which the company operates.
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