Auto insurance usually contains a deductible, while homeowners insurance rarely contains one

Which component of the market research process determines the consumer population that a company will study?

A) the research design B) the sampling method C) the research objective D) the collection method E) the sampling design

When Ben in accounting aligns himself with Mabel in marketing and they confer with Jeb the VP of operations, in order to achieve the goal of getting the company to consider a cafeteria benefits plan, they are using the political tactic of building a

powerful coalition. Indicate whether the statement is true or false