Channel relations tend to be most volatile in which form of distribution?

Elisandra, a marketing manager at a regional chain restaurant, has decided to organize a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page

Elisandra's plan is an example of ________. A) consumer-generated marketing B) partner relationship management C) customer lifetime value D) community development around a brand E) customer divestment

Tony Pool Chemical Co purchased 144 buckets of chlorine tablets over the Internet from Chemical, Inc, then placed the order with the manufacturer and arranged for its transportation by truck to the Tony Pool store

Chemical, Inc took title to the pool chemicals but never actually took possession of them. Chemical, Inc is an example of a ________. A) drop shipper B) truck jobber C) rack jobber D) mail-order wholesaler E) cash-and-carry wholesaler