As you struggle to understand your calculus homework, your best friend who happens tobe a math major offers to help you. This is an example of:

A. interpersonal validation
B. authentic dialogue
C. competent dialogue
D. confirming messages

A

Communication & Mass Media

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The delivery style that gives you more control than the impromptu method, yet does not require you to construct a manuscript, is called

A) memorized delivery. B) informative delivery. C) extemporaneous delivery. D) conversational delivery. E) intuitive delivery.

Communication & Mass Media

Paul Lazarsfeld and Elihu Katz published the book Personal Influence in 1955, formally advancing the: a. notion that gatekeepers generally passed on media messages withoutscreening them

b. all of these. c. idea that the influence of opinion leaders tended to be vertical rather thanhorizontal. d. two-step flow theory.

Communication & Mass Media