List three examples of how companies are using Big Data
What will be an ideal response?
Student answers will vary. Examples from the text include: U.K. supermarket giant Tesco collects 1.5 billion pieces of data every month to set prices and promotions; U.S. kitchenware retailer Williams-Sonoma uses its customer knowledge to customize versions of its catalog. Amazon reports generating 30 percent of its sales through its recommendation engine ("You may also like"). On the production side, GE set up a team of developers in Silicon Valley to improve the efficiency of the jet engines, generators, locomotives, and CT scanners it sells.
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George is buying his first house. He has found two houses that he thinks he likes. He is highly involved in the purchase and knows that making the wrong choice could affect him for years to come. George will likely undertake ________
A) limited problem solving B) significant problem solving C) opinion leadership D) routine response problem solving E) norm-seeking behavior
How is backup of database files accomplished?