Which of the following statements is true regarding a customer information file (CIF)?
A) It is considered as a key source of industry analysis.
B) It contains purchase history of customers.
C) It consists of a competitor database.
D) It consists of a supplier data base.
B
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When Aaron went to his doctor for his annual checkup, he was asked to undergo a number of tests. Although the doctor assured Aaron that the tests were routine, Aaron thinks that the doctor is hiding a grave problem from him
What kind of a gap is apparent here? A) gap between perceived service and expected service B) gap between service delivery and external communications C) gap between service-quality specifications and service delivery D) gap between management perception and service-quality specification E) gap between consumer expectation and management perception
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Indicate whether the statement is true or false