Evidence suggests that two-sided arguments work best when:
a. The audience is not well-educated
b. The audience will not be exposed to any other form of counterpersuasion
c. The audience initially agrees with your position
d. You want your message to endure
e. None of the above
d
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Which of the following is not an acceptable way of displaying the components of other comprehensive income?
a. Combined statement of retained earnings b. Second income statement c. Combined statement of comprehensive income d. As part of the statement of stockholders' equity
Which of the following scenarios illustrates business marketing?
a. Molly, a university student, buys a book to gift her friend. b. Tom, the accountant at Martel Inc., buys a pair of shoes for his daughter. c. Mark, a school student, purchases a laptop for his personal use. d. Jenny, the manager of Ikon Inc., purchases a set of printers for her office.