In a creative brief, the message theme is the:
A) rationale behind a unique selling point.
B) benefit or promise the advertiser wants to convey.
C) written or verbal component of the ad.
D) information provided in the ad to support the key idea.
B
Business
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Approximately ________ percent of the workforce in the United States and Canada is composed of two-wage-earner families
a. 15 b. 30 c. 50 d. 80
Business
For 100-percent availability, online transaction processing requires
A) high-capacity storage. B) a multi-tier server network. C) fault-tolerant computer systems. D) dedicated phone lines. E) a digital certificate system.
Business