All of the following are the most common reasons that firms decide to globalize EXCEPT ________

A) lower costs
B) supervising quality control methods
C) make employees more productive
D) to do things better

Answer: B

Business

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Points-of-________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands

A) parity B) difference C) inflection D) presence E) divergence

Business

A sign manufacturer who uses plastic, metal, and neon tubing to create a motel sign has performed the marketing benefit of creating ________ utility

A) form B) place C) possession D) time E) creation

Business