What types of information systems does HKA use? Do these systems support its current and future business objectives? Why or why not? What would you recommend?
What will be an ideal response?
The notebook entries represent a manual type of transaction processing system, and the transaction data is managed by the Access database. Together with the visible display of kayak availability, these systems provide some business support, but they lack decision support and what-if capability.
Linda Lane also uses an inexpensive accounting system, which is a user productivity tool. The Lanes would like more information about scheduling, rental patterns, customer profiles, advertising effectiveness, and future business opportunities. Additionally, Linda is considering new business functions, such as adding books and videos. Clearly, the HKA’s information systems do not support the firm’s current business activities and will be unable to support future objectives.