According to the text, Zillmann and his colleagues had males and females view
frightening films in the presence of an opposite sex partner who displayed behaviors that
were either “conquering” or “escapist.” Which of the following theoretical ideas best
explain the results of this study?
a. social learning theory
b. Piaget’s theory of developmental differences
c. excitation transfer theory
d. gender role socialization
e. none of the above
d.
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According to the text, emotions are influenced by the following factors:
culture, personality, gender, and _______. a. age b. race c. location d. relationships
Answer the following statement(s) true (T) or false (F)
1. In Russia, politics have been not been known to negatively influence foreign brands. 2. Russian consumers flock to global brands over national brands. 3. Brazil is currently the third largest ad market in the world.