Joe was reading a public service announcement (PSA) about drug use. When reading the PSA, Joe carefully evaluated the messages and engaged in conscious scrutiny of the arguments. We could say that Joe was

a. elaborating

b. using the central route to persuasion.
c. using the peripheral route to persuasion.
d. priming.

b

Communication & Mass Media

You might also like to view...

Credibility can be built by using humor

Indicate whether the statement is true or false

View
Communication & Mass Media

The inductive research process of theory construction begins with

a. a hypothesis b. a theory c. observations d. tentative conclusions

View
Communication & Mass Media