In Cicero's story of the merchant carrying grain overseas to Rhodes, it was Cicero's belief that:

a. "…it is one thing to conceal; not to reveal is quite a different thing. (The Merchant) is under no obligation to tell everything that it may be in (their) best interest to be told…"
b. "…since (the merchant) has goods to sell, he may try to sell them to the best possible advantage, provided he is guilty of no misrepresentation…"
c. "…all the facts should be disclosed, that the buyer may not be uninformed of ay detail that the seller knows…"

c

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