Once credibility is lost it is not easy to regain

All of the following are specific objectives a marketing manager might give an advertising manager except

A. position the firm's brand or marketing mix by informing and persuading target customers or intermediaries about its benefits. B. introduce existing products to nonspecific target markets. C. obtain desirable outlets and tell customers where they can buy a product. D. maintain relationships with satisfied customers and encourage more purchases. E. get immediate buying action.

The process of determining the effects of one key variable on the overall outcome of a pro forma income statement, for example, is known as:

A) ratio analysis. B) scenario analysis. C) sensitivity analysis. D) form analysis.