____ power is the ability of a company to influence events, activities, and people by virtue of control over resources.

Aster Inc is an American firm that manufactures motorcycles under the brand name AsterBikes. The firm conducts a market research to identify alternative sources of sales growth by leveraging its core competencies and competitive advantages

Based on its market research and analysis, the firm decides to enter the automobile industry, and introduces a line of Aster ComfortCars. In this example, Aster Inc is using which of the following offensive strategies? A) enter unrelated new markets B) develop new markets C) harvest for cash flow D) divest for cash flow E) enter related new markets

Owning the marketing plan, a force that contributes to the successful implementation

of a marketing plan, involves ________. A) developing and using detailed action plans B) using an adaptive rollout C) using feedback measurements D) promoting the business-as-usual routine E) adapting to changing market conditions