Which of the following statements about outdoor media is true?
A) It has no creative limitations.
B) It is characterized by higher costs per exposure.
C) It has good positional selectivity.
D) It has very limited flexibility.
E) It has high audience selectivity.
C
You might also like to view...
Bakeries and coffee bistros that offer pumpkin-flavored items only during the autumn season target their consumers primarily through ________ segmentation
A) psychographic B) demographic C) income D) occasion E) age and life-cycle
The leader centrality–performance hypothesis focuses on the network structure of the team leader. Which statement best summarizes the key idea of the hypothesis?
a. Team leaders who do not have well-established relationships with their subordinates make better decisions. b. Team leaders from whom subordinates seek advice or friendship tend to make better decisions. c. Team leaders who consult with the leaders of other teams make better decisions. d. Team leaders who engage their subordinates in conflict make better decisions.