Which of the following is a type of bias that affects the effectiveness of a communication plan?
A. Selective participation
B. Selective exposure
C. Selective retention
D. B and C
D
Business
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Federal regulations make it impossible for rating agencies to drop a company's credit rating more
than two notches at a time in order to prevent panic in bond markets. Indicate whether the statement is true or false
Business
Firms that standardize their advertising usually control campaigns from the home office
Indicate whether the statement is true or false
Business