Which of the following is a type of bias that affects the effectiveness of a communication plan?

A. Selective participation
B. Selective exposure
C. Selective retention
D. B and C

D

Business

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Federal regulations make it impossible for rating agencies to drop a company's credit rating more

than two notches at a time in order to prevent panic in bond markets. Indicate whether the statement is true or false

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Firms that standardize their advertising usually control campaigns from the home office

Indicate whether the statement is true or false

Business