Which approach to planning ensures the production of relevant messages?
a) Management by objectives
b) Agency planning model
c) Strategic planning
d) Communication campaign management
a
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In the proposition, "A nuclear waste dump would benefit the local economy,"
artificial presumption would (a) require the advocate to provide reasons why the local economy needs "benefiting." (b) require the opponent to begin argumentation. (c) suggest that we presently believe the local area does not need a nuclear dump to benefit its economy. (d) suggest that we presently believe the local area does need a nuclear dump to benefit its economy.
The famous speech by Martin Luther King Jr., "I Have a Dream," is an example of a speech with the purpose to __________.
A. provide new information or perspective B. set an agenda C. strengthen commitment D. weaken commitment