Standardization may be desirable because it is easier to compare the beta coefficients than it is to compare the raw coefficients

The advertisements that use news appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors

Indicate whether the statement is true or false

The central idea of a speech is characterized by all EXCEPT which of the following?

a. Expressed in a single sentence b. Contains a subject and a focus c. Includes at least three ideas d. Stated neither too generally nor too specifically e. Shared in the introduction and conclusion of the speech