In the United States, above all, the range and number of specialized magazines offer advertisers opportunities to:

A) reach readers with desires for lavish lifestyles.
B) reach readers with limited interests.
C) reach readers with generic demographics.
D) reach readers with narrowly defined targeted audiences.
E) reach readers with concerns about having a portable medium.

D

Business

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a. true b. false

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In the go-to-market approach, a company often delivers products or services which are similar

to those of competitors, only changing the way it delivers them. Indicate whether the statement is true or false

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