In addition to modeling Resources, Events, and Agents, identify the two additional concepts an organization will need to incorporate if it wishes to extend the REA to include information about firm policies
A) Type and Rules
B) Rules and Group
C) Group and Rules
D) None of the above
C
Business
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a. True b. False Indicate whether the statement is true or false
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Marketing research involves more than conducting surveys
Indicate whether the statement is true or false
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