Direct marketing describes marketing that takes place over the Internet involving wholesalers and retailers

What will be the most likely outcome for Charles due to the retiring representative's lack of record-keeping?

A) Charles' sales will track way behind those of the retiring representative, and he will be docked pay and denied promotions. B) Since Charles is starting from almost scratch developing a prospect and customer base, he will lose some current customers because he does not know about them. C) Charles will be unlikely to develop sales presentation skills because of the time required to track referrals. D) Since Charles does not need any information from the retiring representative, he will conduct more cold calls and develop a larger base of qualified customers. E) Charles will continue maintaining the retiring representative's accounts as usual without any changes in strategy or implementation.

In the ________ process, the decision maker determines how well each alternative scores on a criterion using pairwise comparisons

A) linear programming B) simplex tableau C) goal programming D) analytical hierarchy