Which of the following theories argues that media don't do things to people; rather, people do things with media?

A. attitude change theory
B. limited effects theory
C. agenda setting theory
D. uses and gratifications theory

Answer: D

Communication & Mass Media

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Of the following, which is an advantage of survey research?

a) A large amount of data can be collected with relative ease from a variety of people. b) Researchers don’t have to hire interviewers c) Cause-and-effect can be established d) Any type of respondent can be interviewed

Communication & Mass Media

Dominique is speaking to a group of politicians that believes climate change is a hoax. Although Dominique knows the politicians will not abandon their current views, she hopes her speech will at least cause them to consider the dangers of climate change. Which goal of persuasion does this best illustrate?

A. strengthen attitudes, beliefs, or values B. weaken attitudes, beliefs, or values C. change attitudes, beliefs, or values D. motivate the audience to take action

Communication & Mass Media