When a market researcher asks if a project will be international, national, or regional in nature, the researcher is trying to determine:
a. time frame requirements.
b. degree of accuracy.
c. scope of the research.
d. availability of resources.
e. research objectives.
Ans: c. scope of the research.
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During the month, Diamond Manufacturing incurred $45,000 in direct labor costs in Department 1, $22,000 direct labor costs in Department 2, and $3,500 of indirect labor costs
Which of the following is not part of the summary journal entry to record these transactions? A) debit to Manufacturing Overhead for $3,500 B) debit to Work-in-Process Inventory for $70,500 C) credit to Wages Payable for $70,500 D) debit to Work-in-Process Inventory-Department 1 for $45,000
Why does direct-mail marketing most likely remain a popular promotional tool for marketers?
A) It does not disturb consumers enrolled in the Do Not Call Registry. B) It provides something tangible for people to keep. C) It builds long-term customer relationships. D) It involves very low marketing costs. E) It reaches the consumer very quickly.