When building an information system, we first create a ________ model of the system, from which we will design the product,

An interview technique that enables an interviewee to address a reporter's question and move on to a topic that aligns more closely with the interviewee's goals is ________

A) bridging B) staging C) filtering D) promoting E) positioning

Critics of the RFM approach claim that this methodology is:

a. Less likely to be used successfully in predictive and prescriptive analytics. b. Fails to indicate anything about the propensity of a prospect to respond to marketing stimuli. c. It simply shows who purchased from the company in the past. d. All of the above